A Top-Five U.S. Metal Manufacturer Streamlines 1M+ SKUs With RealSTEEL™
Telling Industries is one of the top five metal manufacturers in the United States, producing a wide range of steel framing components through a complex, multi-step manufacturing process. With more than one million SKUs and a unique internal product vocabulary, the company needed a system capable of handling extreme product variation, intricate workflows, and continuous improvement tracking.
Deirdre McGregor, Software Project Manager and ERP Systems Leader at Telling Industries, explains that their operations go far beyond simple rolling or slitting.
“We slit, we bend, we roll — we do everything,” she says. “We needed a system that could handle that.”
Managing Massive Product Complexity
Before RealSTEEL™, managing Telling’s extensive product catalog and specialized terminology was a challenge. The team needed a platform that could:
- Track over 1,000,000+ SKUs
- Support a multi-stage manufacturing process
- Handle thousands of part variants
- Maintain detailed submittal data
- Provide visibility across every step of production
RealSTEEL™ delivered on all fronts.
“Our favorite features include being able to keep all our submittal data in RealSTEEL™, manage thousands of part variants with ease, and track cases and continuous improvement,” McGregor says. “We always know where we’ve been and where we can go.”
One System, One Source of Truth
With RealSTEEL™, Telling Industries now has a single platform where every stage of production lives and is maintained. This unified approach allows the organization to operate as a cohesive unit, improving communication, accuracy, and throughput.
“The impact has been multifaceted,” McGregor explains. “Having one place for all steps of our production process helps us work together as one team.”
20 Years of Partnership and Growth
“We just celebrated our 20th year,” McGregor says. “RealSTEEL™ has grown with us the entire time. We can customize anything that doesn’t fit exactly right, and the system continues to support our needs as we expand.”
A System Built for Metal Manufacturing
For Telling Industries, RealSTEEL™ isn’t just software — it’s the backbone of their production environment, enabling them to manage complexity, maintain accuracy, and scale confidently.
Hear more of what Deirdre McGregor has to say about working with RealSTEEL™ in her video testimonial.